This is definitely a cool way to go for hardcore dieters. ‘360’, a student driven project from Sweden’s Linnaeus University taps on the idea of giving discerning diet enthusiasts the ideal meal pack with just 360 calories. And not just meal packs, it also encompasses delicious desserts. Andreas Wikström, Erika Teljing and Hanna Mellin, the team behind this interesting work displays a nice flair of design. I personally love the packaging and how effective it is in directly gaining my attention as well as communicating across the product benefits. All you need to do is to simply heat it up and the meal is ready to serve. Simple, easy and effective.
One of the factors that influence great media engagement is the power of sharing. Swedish Radio released a campaign lately through the use of an ‘interactive radio player’. It is a responsive platform where users from desktops, tablets and mobiles could all be engaged and share the programs at the same time. Users could do tons of exciting things with it. They could add visuals, upload videos on this virtual realtime timeline. Ultimately it promotes greater discovery and sharing.
This is excellent interactive work done by the creatives from Forsman & Bodenfors. Superb work here guys! I think these days it is good to embrace the fact that digital is what we do offline, now brought online.