The staring incident

No longer were the rules of winning that easy especially when the prize is a very sought after smartphone. In fact, it is the Samsung S4! As you would imagined, winning something like this would be difficult and extremely challenging. Well, since the new Samsung S4 has got eye and gesture detection features, it is able to tell if you are looking at it. So in order for you to win your prize, you need to stare at it without fail for 60 minutes straight. That’s one hour without leaving that object out of sight! And to make things worse, there would be loads of distractions around you. To dramatize and distract you from winning your prize, be expected to “ignore” outlandish and bizarre events like motor bike crashes, couples squabbling, loud guitarist and even people on fire!

Again, a very good way to promote the phone features using interesting and creative campaigns. Where mobile smartphones are concerned, it is extremely fun and enjoyable to come out with ideas through the angle of smart product positioning. I do hope to see more of such creative campaigns in Singapore too!


Currency App


Ever had difficulty converting currencies? Especially before currency apps was ever produced, many of us would really just visit the money changer or use the browser on our phones, surfing financial sites like to convert and check currency rates online. This video is an introduction to the ingenius Currency App by Simple Simple.

By now, I am sure the few important points to note when making apps is to ensure that it is fundamentally easy to use, attractive, functional and stays updated. The app has got a really neat and minimal interface design. It allows very easy and quick access to rate conversions over 160 currencies with the most up to date data. Alex Penny, the designer of Currency has placed in a lot of hard work for this beautiful app.

Some of the notable interface designs I particular like is the swiping action for the increment and decrement of digits. By swiping to the left you pull a long digit increment and the rates almost changes on the spot. Very effective and functional. The interesting graphic flags are also an eye candy for the user. You could easily manoveour the number of currencies by swiping up and down as well. With the up and down as well as left and right actions using the thumb alone, it effectively saves a lot of tapping action. It is fast and well positioned for the thumb. Coupled with a great Swiss inspired design aesthetic, this definitely one of the must have Currency apps around.

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