Google Nexus 7

There has been a lot of hype lately since Google announced their newer version of their flagship tablet, the Nexus 7. We see the recent launch of tv commercials as well as published articles. Turns out that Google’s second version of the device is looking right set to exceed expectations of its predecessor set. It already has the newest version of Android, 4.3 Jelly Bean installed, not to mention, the looks to kill as well. You can see from this promotional video how the little boy survives from one phase in life to another with the help of his little digital buddy. It can be argued that humans are getting more dependent on digital devices, but the aid of technology is one that would improve and innovate our daily lives. Already we are seeing how a mom could interact with her son and how the tablet could help the boy complete his goal of public speaking. Well, for a start the device seems very promising. Now, how would the  Google Nexus 7 perform when you compare it with it’s competitiors on the market right now? Pitting against the likes of Apple’s iPad Mini or Samsung’s Galaxy Tab 3 7.0? Check out the table below for a nice illustration of specs and compare for the one which might best suit you.

iPad Mini


Galaxy Tab 3 (7-inch)


Nexus 7


Size 7.9 x 5.3 x 0.3 (in) 7.4 x 4.37 x 0.39 (in) 7.9 x 4.5 x 0.3 (in)
Weight 11 oz 11 oz 11 oz
Screen 7.9-inch LCD 7-inch LCD 7-inch LCD
Resolution 1024×768 pixels 1024×600 pixels 1920×1200 pixels
OS iOS 6 Android 4.2 with TouchWiz UI Android 4.3
Storage 16GB 8GB 16/32GB
SD Card Slot No Yes No
Processor Dual-core A5 1.2GHz dual-core 1.5GHz quad-core Snapdragon S4 Pro
Connectivity Wi-Fi 802.11b/g/n, 4G LTE Wi-Fi 802.11a/b/g/n Wi-Fi 802.11a/b/g/n, 4G LTE, NFC
Camera Front 1.2MP, Rear 5MP Front 1.3MP, Rear 3MP Front 2.1MP, Rear 5MP
Bluetooth Yes, version 4.0 Yes, version 4.0 Yes, version 4.0
Battery 4,440mAh 4,000mAh 4,000mAh
Charger Lightning connector Micro USB Micro USB
Marketplace Apple App Store Google Play Store Google Play Store
Price $330+ $200+ $230+
Availability Verizon, AT&T, Sprint N/A AT&T, T-Mobile, Verizon

Children into Apps


Younger people are generally more interested in visuals than plain text. Culture influences people’s learning habits and adaptability to their environments. As brands start to invest more of their marketing and advertising budgets for their communication platforms, it becomes very significant to spend some really quality time on researches and feedbacks through crowdsourcing. And, among the time spent, a very essential part of the process must be invested to understand user behavior. Thus, a great human centered communication work will arise to meet the increasing need in demand for the product.

The younger generation, surrounded by Apple, Samsung, Macdonalds and all other great brands out there have learn to apperciate what they have saw and love it for the way it is one way or another. We have to embrace the fact that the younger generation are generally more attracted to technology these days like mobile and tablet apps. Australian children have been using apps at a prevalent rate that is even more than gaming consoles.

It is reported that out of 10 children, 7 would use apps. They would use the apps on their smartphones and tablets. At the same time sharing the content with their parents and siblings. This also shows that interaction takes place with the ones you love because many times, you are using or browsing the mobile while waiting for someone or beside somebody. The power of word will then leverage on this aspect of mobile, thus making viral almost an instant possibility. Another highly maximized device would be the tablets. Not only is the tablet a portable device, its larger than mobile screen size gives more possibilities for interaction to take place. It is also far more easier to interact with your kid using the tablet as compared to the smaller screen from the mobile.

The rapid explosion and boom in the short period of a just a few years has seen how younger generation are accessing data online through innovative devices on the go. We see many different ways where we could feed data to our consumers but clearly mobile has been of the highest impact so far.

A recent survey also point out a rather interesting fact that children and young people usually spend more time on the internet gaming as well as video watching. Compared to social networking, videos are a much more consumable media.

Popularity for console games and desktop PCs has dropped dramatically and has been slowly replaced by mobile.

Perrier: The ‘Secret Place’ Digital Experience

Brilliant work from Perrier. One of the formulas in great work is the art of storytelling. But it works even better when you bring the story to life. A new digital experience bought to life that is also compatible on mobile and tablet. “The Secret Place” is a secret party in Paris from which there are a total of 60 different characters involved. While you scan through the video to find the treasure, which will allow you win a trip to the Carnival in Rio, Ibiza in Spain, St. Tropez in France, Art Basel in Miami or even New Year’s Eve in Sydney. Great advertising leveraging on the user’s experience. Both entertaining and engaging.


Your tablet appetite

Screen shot 2013-04-01 at PM 04.08.43   Screen shot 2013-04-01 at PM 04.11.16


Is it always a dilemma every time you hit the shelves pondering what’s going to be your choice of an ideal tablet device? Honestly, I have been an apple fan since I started my career as a creative. I have never regretted that decision. However as time goes, there is a burgeoning increase in mobile demand and that sparked companies to start creating that demand. I was browsing around the mall the other day and tried some of the other tablets. I must say they are all pretty good! Personally, Google’s Nexus 7 and Samsung’s Note are pretty neat. Still, depending on your needs, they all have their pros and cons. This article from the guardian gives quite a good review of all these tablets. They even provided a comparison chart. Check it out.