Is your eyes playing tricks on you?

Posted on by Zack Chia

There were the times when you saw something but you actually did not, and thought your imagination or eyes are playing tricks on you. Now, what if that is true and this liberal act of fooling people’s eyes is all in the name of fun and surprise? Orange mobile, has launch a series of interesting outdoors, bringing that surprise element to the public. All these surprises with the effort to convey the message that Orange delivers bespoke services for your mobile bills when you travel. Check out my favorite among the four, the art gallery one. Below, are the rest of the campaign. Nice effort by advertising agency, Publicis for Orange Mobile.

 

 

Ditch that moment. We got it covered.

Posted on by Zack Chia

I simply love suspense when it comes to tv commercials. That moment of imagination would allow your viewers’ minds to go free and crazy. For Goodness Shake has done up a commercial which is entertaining and hilarious. They emphasize that urge for a really good protein shake and the awkward moment for the silly gesture that follows. Nice way to emphasize how the product would resolve this embarrassing moment. With for goodness shake, its all ‘shaked’ up!

Children FOR SALE

Posted on by Zack Chia

An ad can aim to draw attention by means of the impact it triggers to the end viewer. Sometimes we do not need out of this world visual effects or zany jokes to grab people’s attention. What we can do is really simple: Be truthful and be the bad guy. Show the viewer what the bad guy does in the most crude manner ever possible. Bring these sins to light. An ad campaign by KBS+P for World Vision Canada drives the message that ‘No child should ever be for sale’. They ran the two videos portraying young children as products to be sold using direct response TV style of pitching and this crude way have raise quite a bit of attention. The host of the videos introduces the young children’s name and how much you can drive these children to work long hours with exceptionally low wages. Disgusting as you might think, but I assure you this message is very real. There are many unfortunate children going through this notion.

So, do you think this is a powerful way to convey the message? Feel free to give your comments.