Perrier: The ‘Secret Place’ Digital Experience

Brilliant work from Perrier. One of the formulas in great work is the art of storytelling. But it works even better when you bring the story to life. A new digital experience bought to life that is also compatible on mobile and tablet. “The Secret Place” is a secret party in Paris from which there are a total of 60 different characters involved. While you scan through the video to find the treasure, which will allow you win a trip to the Carnival in Rio, Ibiza in Spain, St. Tropez in France, Art Basel in Miami or even New Year’s Eve in Sydney. Great advertising leveraging on the user’s experience. Both entertaining and engaging.