When it comes to furnitures, space has always been a constrain for most people. IKEA recently launched some really interesting work that creatively illustrate how you could bring more space to your home through the use of IKEA home furnitures. “One Room Paradise”, is a short TV commercial that would bring forth this point. They adopted a rather cute and interesting approach to convey this messaging with the use of dolls. The story revolves around a little girl playing with her toy house. The camera pans into the toy house and we see the dolls come to life. It effectively portrays the life of a doll and her son making out the best of their space in that small confined toy house set. Unusual yet appealing.
We see creative work being done all over the world each day with more and more zany ideas coupled with great innovations and technology. How about some really cool outdoor action purely based on an activation stunt? The Bank of Garanti in Turkey has just displayed their take for great creative work with this amazing outdoor stunt. They got a really cool events company, Ikarus Events to launch this campaign. What they did was to eventually fly a solo glider up and rain mini packages of soft cute toys across the city. Daring approach I must say. As much as I can see how the outcome would be, I personally love the way they push the message across. It almost seem like an air ambush but done in the name of fun! As you look up in puzzlement and wonder hard, you then slowly make up of what it is and instantly people rushed towards the free stuffed animals. As the adage goes, seeing is believing.