Take my breath away

As the music industry evolved, the technology they adopted progresses just as much. We have seen how musicians make use of the Google street view technology to produce their videos. Recently, UK group Travis decides to do something just as unusual by tapping on projection technology together with video production. They make use of their freezing breath to animate their music videos under sub-zero temperatures. This effort was directed by Tom Wrigglesworth and Matt Robinson from London. As the temperature was really cold enough, it allowed the animations to be projected onto the member’s freezing breath. A really unique and special approach to producing great content for music videos. Light projections has been one of the prevalent media when it comes to events and exhibitions but it is slowly taking it’s place in other possible video productions as well.