I have to admit Im a huge fan of the campaigns by W+K, Netherlands, and their recent campaign for Nike women does live up to my expectations. These short clips featured athletes with very strong determination. The negative thoughts running through their mind gets decimated almost immediately. And I believe the power of positivity is one of the main driving force for success. Remember, success don’t come easily, so do not let your negative thoughts push you over. Stay strong. Believe in yourself.
Garbage Man
Got to love how creativity blossoms in Thailand. They make almost every awesome ad seemed so easy, so pioneering. One of the best formula for success has always been to nail the brief with what it is suppose to sell. Not only does viral content helps to garner traction, such ads touches people’s hearts, getting them all warm and fuzzy. Evoking this sensation that make them want to share or even rethink of their fortunes. Interestingly, in this ad the little boy isnt the typical frail little brat but a rather chubby looking boy hero. When it comes to an insurance ad, nothing beats getting the right message across through the emotional route.
Block me!
I know right. Sometimes we block people whom we hate or we filter friends whom we dont want them to see or find out what we are doing. So the ‘block’ function on Facebook then becomes extremely useful. I love how Facebook interprets that and translate it into an interesting fashion. In fact, it is the way they make tutorials more interesting with the help of a humorous script. Not only are these youtube videos short and interesting, it fuses the daily elements and scenarios we face. Check out the video which features a couple facing a little fight and how the block function can come in handy. OR NOT.
Beep!
Ah, its Christmas again. We shall be expecting the proliferation of creative works from brands in this festive season. Check out this funny commercial from Oral B. I have to say I had such a good laugh at this ad. Sometimes, you really don’t need an excellent script. All you probably need is the daily humour brought to life. Brilliant stuff from Publicis UK.
The new ride gone wrong
Interesting TV Ad from Nissan for their Almera model. Check out the son seeks approval from his dad only to get a rather interesting surprise.
FIFA 15
Fantastic. It has been a while i last posted and this has just got to be the post today. Brilliant execution by Wieden + Kennedy for FIFA 15, “Feel the Game”. As exciting as you might expect, one of their forte when it comes to long TV commercials with well articulated scenes of action. So much thrill, so interactive and highly engaging content. We see people’s exhilarated faces, disappointing faces, desperate moments of silent and the on-the-edge moment of scoring. So much excitement just like how you would expect when you are playing the game. Fantastic!
Change bit by bit
This ad by Saatchi & Saatchi, Bucharest, Romania for United Way might seem like a very simple ad but I do feel the message is well conveyed and extremely impactful. Cutting down the layers of flashy details, going straight to the core of the message, the ad communicates the importance of changing lives. We see a sad old lady, a dirty little boy and a gritty looking man transforming in the videos. Their differences in appearance was well illustrated from the beginning to the end of the video. Clearly, what we see in our daily lives can be changed through the little actions we do. Donate generously.
Relax, we got another 23 hrs.
Ahem~ “dear mainland”, Duncan/Channon USA has done some really lay back TV commercial for beer company, Kona Brewing. What we see is two chilled blokes living the life completely quite the opposite of many of us sloggers in the office. What really resonates with me is how nice these ads actually emphasise the meaning of taking a break and relaxing those fingers at work. So much in brand to what Kona Brewing wants to relate to their audience, these work shouts out the brand in subtlety.
Save water
I actually liked this ad very much and the interesting approach to saving water was indeed quite a surprise. The twist in Colgate’s The Tap ad shows a pair of hands filling up water and soon we see a little young girl with dirty hands drinking directly through a stream of water while a man carelessly leave the tap running. Colgate wanted to communicate the message that people waste up to 10 liters of water when we brush our teeth leaving the tap running. And, that is actually equivalent to almost more than what most people in the world have in one month. Very powerful communication approach.
Every soldier deserves a hero’s welcome
More Budweiser stuffs. 6 million hits and running. I guess the idea of being there for you at the most intimate moments seem all too tempting for any big brand to leverage on. However, in doing so, evading the commercial element of it would seem highly impossible. Here we see a hero returning back to his hometown. He receives a great surprise from everyone back home. While the experience is usually ephemeral, Budweiser attempts to transform this occasion to a joyous one with a huge party installed for LT. Chuck Nadd. “Every soldier deserves a hero’s welcome”. Despite not eluding the fact that it is still a commercial selling beer, the softer side of the story brings us to a level where we question if advertising has an unconventional approach with lesser surfeit of hard selling details. Instead, it might just be more effective where emotions are involved.
Zack Chia 