Ahem~ “dear mainland”, Duncan/Channon USA has done some really lay back TV commercial for beer company, Kona Brewing. What we see is two chilled blokes living the life completely quite the opposite of many of us sloggers in the office. What really resonates with me is how nice these ads actually emphasise the meaning of taking a break and relaxing those fingers at work. So much in brand to what Kona Brewing wants to relate to their audience, these work shouts out the brand in subtlety.
I actually liked this ad very much and the interesting approach to saving water was indeed quite a surprise. The twist in Colgate’s The Tap ad shows a pair of hands filling up water and soon we see a little young girl with dirty hands drinking directly through a stream of water while a man carelessly leave the tap running. Colgate wanted to communicate the message that people waste up to 10 liters of water when we brush our teeth leaving the tap running. And, that is actually equivalent to almost more than what most people in the world have in one month. Very powerful communication approach.
More Budweiser stuffs. 6 million hits and running. I guess the idea of being there for you at the most intimate moments seem all too tempting for any big brand to leverage on. However, in doing so, evading the commercial element of it would seem highly impossible. Here we see a hero returning back to his hometown. He receives a great surprise from everyone back home. While the experience is usually ephemeral, Budweiser attempts to transform this occasion to a joyous one with a huge party installed for LT. Chuck Nadd. “Every soldier deserves a hero’s welcome”. Despite not eluding the fact that it is still a commercial selling beer, the softer side of the story brings us to a level where we question if advertising has an unconventional approach with lesser surfeit of hard selling details. Instead, it might just be more effective where emotions are involved.
A simple idea can spun into numerous creative denominations. Just like how a short and concise message, “Best Buddies”, could leave us in awe. Budweiser’s latest commercial, #BestBuds features a romantic friendship between two lovely animals. We see a little cute puppy getting adopted and how the puppy bids goodbye to the horse in the barn. Again and again, the dog comes back to the horse. Finally, it ends with a really nice heartwarming scene. I shall leave you with suspense, go watch this video.
If you have seen previous GoDaddy commercials, it shouldn’t come as a surprise seeing scenes of women in lesser than usual outfits, in rather intimate scenarios. With a promise to cease such content, it’s Bodybuilder ad now features a lot of hardcore beefy and muscular men dashing across the streets towards the spray tan store. Eliminating the load of zany yet sexually implicit ads, it hopes to elevate from a rather low acceptance level. This is just one of the two ads that will be featured during Super Bowl XLVIII on February 2nd. While ads work very well with a significant social attention, the is always a fine balance between notoriety and fame.
How can one not enjoy the works from Wieden + Kennedy? Check out their recent work for Booking.com. Hilarious yet informative, the copy clearly brings out the true nature of holiday lovers. If this sounds like you, it is time to hit the holiday button! Check out this video and have a good laugh! Yeah!
I thought this was a fascinating piece of work for Schwartz. Advertising agency, Grey, London did a splendid job arousing taste with visuals. They produced a video with smoothing background music accompanied by mind blowing visual effects of spices exploding upwards out of gunny sacks. Sometimes, the deliberate mismatching of subject matters, e.g: in this case, ‘seeing taste‘ can be conceptually inspiring. Check out this video, “The Sound of Taste” for Schwartz.