So true. Nowadays the only way to get the attention of your viewers is to place their interest before your message. Technically, humans are very subjective animals who always place their attention on the things they like or enjoy the most. I like how Leandro Bonfim illustrates the idea with strong visuals, or rather, visuals that are compelling to couch potatoes who are so used to their TV programs! Print is still a prevalent media to communicate with our viewers.
Under Armour produces some of the most durable yet comfortable sports apparels. Their campaigns and ads features famous sportsmen and celebrities all the time. I remembered back in my university days, we had to study Under Armour and how it strategically expand its business through innovation and branding. A company robust in not just its internal processes but determined in marketing with a vision. Their current campaign by Droga5, the “Rule Yourself Campaign”, features Tom Brady in his relentless spirit to be the best. Brady is probably one of the finest specimen who showed great talent from where he was to a four-time Super Bowl champion. I like how the advertisement showed Brady repeating “Every single day”, focusing on the importance of building your success bit by bit towards your eventual goal. Very cool ad.
Not only am I a star wars fan, I am also a Star Trek fan! Interestingly, GE, General Electric toyed with the idea of using the Star Trek movie as a layer to spin off their branding. They used a really classic scene from the epic Star Trek movie where the ship is getting under powered and really in need of an energy boost. We then see one of the crew members optimizing the engine through the use of a GE product. Very cool. Have a look and see how you feel.
An interesting campaign featuring a small plastic miniature of Abraham Lincoln taking on new heights. The Illinois office of Tourism, combined forces with advertising agency JWT Chicago to launch this new campaign. Also known as “Mini Abe”, the figurine is seen doing a lot of things and enjoying himself really well. Check it out. It can be quite amusing.
This might look pretty much staged but I had a short burst after watching it. Still, it would make up for a great idea someday somewhere. Check out LG’s recent work for pushing their TV technology. It is that REAL. Pretty hilarious!
IKEA’s new TV spot features a rather odd but adorable old man who is sick and tired of his mundane lifestyle and decides to go on an adventure rather than sitting around feeding birds. The TV sport entitled ‘Start Something New’ features him traveling across the world, gaining new experiences and through different cultures. Boy, he really did enjoyed himself. Check out the video.
Milk ads could be rather mundane if there isn’t a certain amount of humor or creativity injected into it. Advertising Agency: Deutsch, New York, USA, came out with a series of amusing commercials for Milk. The ‘Protein Fight Club’ basically aims to tell the audience that in most scenarios the food we eat aren’t really providing us the optimal amount of protein that we think it should be. In all the 3 videos, we see how milk basically champions the comparisons with ease. I love how they make the unhealthy food suffer and bringing across the message that we shouldn’t be expecting protein from junk food. Amusing and entertaining.