Creating logos for corporate branding is an inherent part of a creative designer’s portfolio. Many creatives forsake creativity in an effort to submit to intransigent clients with mundane quality work so it is absolutely vital to ensure a good mutual relationship between both parties. I love how Portuguese studio Brandia Central put together a fine piece of work for the next European soccer championships. Early developments for the logo had already begun whilst the actual event is held in France 2016.
Developing a logo is no simple feat. It requires a great deal of synergy between both the clients and the designers to develop a logo that serves it’s purpose while maintaining it’s appeal. The studio came about an idea of ‘celebrating the art of football’ with three ‘Fs’ as it’s core idea: festivity, football, France. These are simple yet power values to instill for the event.
I personally like how they treat the logo and the little video which documents the design elements that accompanies it along. It shows a seamless experience of how the logo came about. There is so much life and energy in the video. At the end of the day, it is not just what’s nice, but what works.