I actually pretty much love most of the work that was produced from Goodby, Silverstein & Partners, USA. They have consistently been doing really great work. Check these commercials out. They created a series of these commercials for Foster Farms. With the message, “Amazing Chickens”, they literally gave the chickens a hero role of being the main vocals in all their commercials. They have got songs from Human League, ToTo and even Night Ranger. Pretty goofy and impactful at the same time.
The power of diesel
When it comes to building suspense, nothing beats the notion of creating that misleading conversation and then pull off a completely in the face brand message. Kirshenbaum Bond Senecal+ Partners, USA created these commercials for the Diesel BMW 3 series. These ads are not only amusing, it also appeals to the established working adults by the context of their conversation and setting. Check out these two commercials and witness the power of building suspense to deliver the brand message. Not forgetting to inject some humor as well.
Zack Chia 