Chanced upon this brilliant idea for Gladiator, an energy drink in Brazil. What you could do now is to scan your can and get it to virtually store data. The idea was to tackle the immediate problem of having to search for a flash drive or storage device in times of crisis. On top of that, to promote the drink as a daily necessity for busy office commuters, the winning creative formula is to marry both the USP and the NSP (Necessary Selling Proposition : Yes, I come up with that myself)!
Here’s how it works: Log on to the website, connect to Facebook. There you can launch the app which basically allows you to scan your can through the computer’s camera. Then you get access to upload files on to your computer which is then stored virtually in this USB can. You can then unlock this by scanning the can again on another computer. Interestingly enough, you can’t leave the can so you might as well scan first, drink it while your on the way to the next meeting and then scan it to get your files before dumping that can away.
This is again a very innovative idea that would prove some what useful instead of all flash without the work. Nice work there!