Video on the go

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Image source: Digitaltrends

By now, you should be so used to having a separate app on your mobile phone that is used solely for your conversations held in Facebook. The Facebook messaging app is certainly a very developed platform that was clearly planned ahead of its launch. I remember how it used to annoyed me when I had to download a separate app just for Facebook messaging. But the flip side of having an additional app also meant that we now can have more features within the app making it more robust in features. Not only are you now able to continue text messaging, you can also have the video loading in tandem. It also gives you customizable features like muting the video while you type. Facebook continues to embed more into our daily lives and making many subtle adjustments to accommodate our user experience. Is your brand thinking along the same direction?

Abuse

Everyone wants to protect their loved ones. So why cant we treat others the same? Humans are selfish by nature but this can be changed. Especially when the mistreatment of animals is seen happening everywhere. This video by FAADA, BBDO, Spain, depicts anger when our loved ones are being threatened. Protective parents exercising their rights to shield innocent children from abusive treatments. Stop wild animal abuse. Especially those manipulated for commercial consumptions.

Basketball projection

This is quite a spectacular way to introduce a game. Check out this projection through Quince imaging’s 3D technology. It features the pre and post-shows on the Philadelphia 76ers basketball court. Building excitement and hype, this is a good way to showcase more thrilling scenes and pre warm the thrilling crowd. The video includes animations of the players, their awesome shots as well as the team line ups. Very cool stuff.

Adoble logo

This video has certainly piqued my interest. Very compelling video from Adobe as they collaborate with GMUNK for an amazing creative execution. Working intimately with the creative community to curate very special and innovative approaches, the Adobe identity goes through a creative process of polishing where it sees itself progress with time. GMUNK’s work epitomise excellent creative flair.

Props to the team working on this project:

Production Company: VT Pro Design
Director: Bradley G Munkowitz

Design Directors: Bradley G Munkowitz, Michael Fullman
Technical Director: Michael Fullman
Director of Photography: Kevin Gosselin, Joe Picard
Process Photography: Sam Cividanis, Christian Bruno
Graphics Animators: Michael Rigley, Michael Fullman
Editor: Bradley G Munkowitz
Process Editor: Sam Cividanis
Music: Keith Ruggiero ( SoundsRed )
Colorist: Prince Wesley Hare

The power of people.

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“You are more powerful than you think.”

For any brand, those were the exact words they would say to any of their customers perplexed by the huge array of brands out there in the digital jungle. The fact that people must understand that they possess the power to determine their own brand experience is one less practiced these days. With so many options and misleading advantages, one would might easily fell for the snake oil advice. However, strong branding resonating with consumers can easily deterred itself away from less mainstream ploys. Apple in this case, has done a fantastic job. This new ad for the iPhone 5S features people. Yes, people. Again, the brand is so human centric that whatever it features, almost relates itself back to how it adds value to people, enriching their lives. Such is the get-go of the brand, earning it’s well deserved popularity and followers. Another magnificent commercial from Apple. Check it out.

The real deal

Okay, I am pretty sure by now, the discerning ones who paved through youtube and other notable social medias would have seen the video by Van Damme who did this killer split for Volvo. Heres the video:


See, this video has garnered enough online traction and wouldn’t be NEW news now. The 63 million viewers is a significant army to justify his charm and effectivity of this viral stunt. Now, imagine we have someone who is slightly older and still having that same charm but one with an even more epic stunt. Check this:

Seeing Chuck Norris in this stance with a tree of troopers balancing on top of his head is SICK! Great video from Delov Digital, an advertising agency from Hungary. Well, what’s the message? Merry Christmas, people. Hah!

Winter Wonderland

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Let me guess – It is Nike and it is a piece of awesome work. The answer is none other than kick ass creative work from Wieden + Kennedy Portland. I’m always right on this one. Nike has been making truly wonderful works partnering their creative agency W+K. There is this one thing about christmas that gets us going – the festive joy that binds our elated spirits together. This whole emotional aspect of the season induces bonding and that leads to opportunities to create that message for most brands. They can leverage on this to compete and place them ahead of their competitors. So, let this case study be a good one to you if you are one of the guilty ones who haven’t been planning for your christmas marketing efforts. In this new installment of Nike’s strings of awesome commercials, W+K places emphasis on selecting Nike’s elite athletes and have them in action in winter, while they hum and sing along their own interpretation of “Walking in a Winter Wonderland.” This video, directed by Rupert Sanders places it’s focus on the athletes’ determination to achieve success regardless of any harsh situations. Enough talk, check out the video peeps.

More fun filming

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Instagram allows it’s users to record videos while still using the filters to change the color and tones of the video clips. Although this is a pretty great feature to incorporate into their recording feature, it has limited capability. Now, there is a new iOS app from Netomat. Spotlilter, allows us to apply more amazing features. Check out the videos above for some of it’s filming features. To add variety to your filming experience, they have got cool stuffs like magnification during filming, freezing a portion of the video or even switching from the foreground to the background camera angles. Of course, not forgetting the mandatory overlay and color correction features that most of us would find it to be extremely useful. We can basically execute these functions by simply pinching, tapping, swiping and all the finger functions available on the iOS platform. Once again, we can have more fun filming with iOS devices!

VW music interactive video

Amazing work from Wendy Morgan, music director with a knack for creating awesome work that would help brands push out their voices more effectively. This time round, she created this amazing music video as a means to advertise for the Volkswagen Beetle’s interactive music video – “The Beetle Remix” together with creative agency, Red Urban Canada. What we see is the evolution of music videos on youtube with more interactivity, live ambience and a rather unique way of creating music. The band used the VW Beetle as part of their rhythm section. Check out the video and make sure to click all three different genres of music and witness how the band would play each music piece brilliantly while encompassing the VW Beetle as part of their performance. Very impressive and captivating video. Nice work.

Nike, you just did it again

I am getting increasingly jealous of the work that Widen + Kennedy is producing. They are not only amazing, they are beautiful and inspiring. Again, more virally impactful work from the agency. This time round, we have NIKE producing a viral video of how they engage athletes to produce their posters. We coordination, anticipation and enthusiasm in the process of how the movement posters were made. All in the factory where there were print presses and sports facilities. This is brilliant work at it’s benchmark again. Check it out.