Working as a digital illustrator and designer during my early days gave me opportunities to work with very talented creatives who were very craft driven, especially in the area of art and digital graphics. It helps especially for someone with the keen eye for details and the everlasting thirst for beautiful things. I had the pleasure to work with cool kids from all over the world and those who gave me the best memories were the few designers from Japan. Their sensitive touch and appreciation in graphic arts is unrivalled. Take a look at Japanese artist, Segawa thirty-seven. With the use of just Photoshop and After Effects, the artist is able to create these really alluring images. We see how sci-fi is infused with modern culture and ancient art. This mix extrudes an altered universe, yet so compelling to look and admire. The animated gifs depict realism and fun in all its entirety. View more of Segawa thirty-seven’s print works on his Twitter.
I actually think this ad is beautiful in terms of it’s execution and how succinct it is to communicate the idea across. As easy as one would relate the message to the visuals, the idea of heritage, time traveling and beauty in history has all been illustrated in this visual. Traditional advertising at it’s best. Nice work from Leo Burnett, Hong Kong.