Tummy tucked in!

What are the possibilities of driving a car with an extremely powerful acceleration? You get to see all sorts of funny situations. So powerful, so fast, so awesome. Check out this ad by Volkswagen. There is a series to go along. But this is my personal favorite of the series. The new Golf GTD, powerful acceleration.

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Start Stop again?

Following Audi’s Start Stop app to assist phone users to save battery life, Volkswagen has come out with an app that allows user to stop the video they are watching simply by turning their heads away. Video as I have mentioned is probably the most consumed media now so it is not surprising that many advertisers are turning their attention into creating effective campaigns revolving around video platforms online. Of course, following the success of Audi and also taking into account many of the innovative ideas from Samsung’s S4, the technology of stoping and starting videos with head gestures are not anything new either.

Sure, this app sounds cool and feels cool. It would be convenient to have it as it does help. However, I feel the effectiveness of this app is still questionable. I do not think it is justifiable or much necessary to have an app like this. This would be a great idea if it could work harder. What if the app could also serve other purposes through facial gestures? Up the volume through the twitch of your eyebrow? Haha, I think all that would make the app more functional.

Volkswagen side assist

Creatively executed by AlmapBBDO to promote Volkswagen’s side assist feature in their cars. Tapping on the Youtube’s timeline technology which allows users to actually see the incoming frames by hovering your mouse over the bar at the indicated time. This is a good way to bring message across to users by actively getting them to do the action which is simple and easy. It is good to educate your users in a easy and simple manner. This creates a lasting memory for the users to remember your message. Great work by AlmapBBDO to leverage on the respective medium’s technology for it’s advantage to push the messaging across to the online audience. Nice.

Polowers

Volkswagen aims to attain higher twitter traction by launching a campaign centered around the idea of tweeting to stand a chance to win a Volkswagen Polo. A rather smart idea that leverages on the fact that everyone loves a Polo and with that passion and desire, people will definitely start tweeting in hopes of winning a Polo. This campaign has proven to be a success and has helped increase online traffic. Very simple idea, very effective work.

iBeetle

iBeetle2 iBeetle1-640x360

My hear skips a beat when I read this article. I was almost too excited by the news. The Shanghai Auto Show had Apple announcing it’s collaboration with German car manufacturer Volkswagen to launch the iBeetle Coup as well as the iBeetle Convertible. These two vehicles shall integrate with the iPhone! Amazing. Im excited because I too am a Volkswagen fan. Having owned the Volkswagen Passat myself, I acknowledged the great german technology and the fuel efficiency of most Volkswagen vehicles. Although I must say the beetle is slightly a tad more feminie for me, I am looking forward to more possible crossover designs between Apple and Volkswagen. Who knows there might be an iPassat CC or an iScirocco TSI? iGTI Golf?! Haha!

The main functions of this new innovative collaboration sports an iPhone docking station within the iBeetle itself. It allows the drivers to make hands-free calls, listen to music and perhaps many more iPhone insipired functions. As for the facade, the design is kept minimalistic in tune with Apple’s brand signature design identity. This iBeetle comes in candy white, black monochrome, deep black pearl effect, platinum grey, reflex silver and oryx white. Based on the images, the interior is what attracts me the most. Look at those beautiful black sporty leather seats, the nicely designed dash pad in grey tones as well as contrasting seams in cream. Woooot! Sexy!