Everyone is born an athlete

Always a big fan of all the works created by powerhouse ad agency, Wieden & Kennedy, Portland. In particular, those kick ass Nike commercials they had ran over the last couple of years. They hold a dominant spot in my memory and I believe the same goes to all those who appreciates the level of creativity they implanted in all their videos. Now, they made a new high. Check out this commercial for the Olympics. The ad, ‘Unlimited You’, brings on a heightened brand message that illustrates how great athletes are born from birth, as they transformed from unprepared amateurs to world-class athletes. Very cool and extremely high budget production. Nice.

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FIFA 15

Fantastic. It has been a while i last posted and this has just got to be the post today. Brilliant execution by Wieden + Kennedy for FIFA 15, “Feel the Game”. As exciting as you might expect, one of their forte when it comes to long TV commercials with well articulated scenes of action. So much thrill, so interactive and highly engaging content. We see people’s exhilarated faces, disappointing faces, desperate moments of silent and the on-the-edge moment of scoring. So much excitement just like how you would expect when you are playing the game. Fantastic!

Booking fun

How can one not enjoy the works from Wieden + Kennedy? Check out their recent work for Booking.com. Hilarious yet informative, the copy clearly brings out the true nature of holiday lovers. If this sounds like you, it is time to hit the holiday button! Check out this video and have a good laugh! Yeah!

Winter Wonderland

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Let me guess – It is Nike and it is a piece of awesome work. The answer is none other than kick ass creative work from Wieden + Kennedy Portland. I’m always right on this one. Nike has been making truly wonderful works partnering their creative agency W+K. There is this one thing about christmas that gets us going – the festive joy that binds our elated spirits together. This whole emotional aspect of the season induces bonding and that leads to opportunities to create that message for most brands. They can leverage on this to compete and place them ahead of their competitors. So, let this case study be a good one to you if you are one of the guilty ones who haven’t been planning for your christmas marketing efforts. In this new installment of Nike’s strings of awesome commercials, W+K places emphasis on selecting Nike’s elite athletes and have them in action in winter, while they hum and sing along their own interpretation of “Walking in a Winter Wonderland.” This video, directed by Rupert Sanders places it’s focus on the athletes’ determination to achieve success regardless of any harsh situations. Enough talk, check out the video peeps.

Nike, you just did it again

I am getting increasingly jealous of the work that Widen + Kennedy is producing. They are not only amazing, they are beautiful and inspiring. Again, more virally impactful work from the agency. This time round, we have NIKE producing a viral video of how they engage athletes to produce their posters. We coordination, anticipation and enthusiasm in the process of how the movement posters were made. All in the factory where there were print presses and sports facilities. This is brilliant work at it’s benchmark again. Check it out.

Legends are dropped!

They say if you want to do great work you got to go to the best agency that does it. Wieden + Kennedy has never fail to deliver brilliant work. Once again, Heinken has did it again with their new video for this time they dropped Mr. Brightside Clint Jacobs from Cape Town into the Polish border. Things cant go anymore crazier with this. What is the point they are trying to make here? Legends aren’t born, they’re dropped. Truly groundbreaking and captivating to see the adventures of Clint. Check all 3 episodes out!