When it comes right down to retail shopping, the very essence of exceptional marketing depends on remarkable services as well as engaging experiences. Themed shopping experiences is one way to leave a strong impression for your clientele. The fact that a lot of designer and luxury boutiques splurge on creative retail displays and pop-up shop marketing campaigns, is a clear sign that this is an opportunity that should not be missed. Sonia Rykiel’s recent opening of their store in Aoyama, Tokyo, epitomises the significance of such classic retail experiences. Their library-themed store packs a really eye catching interior, splash with red and generous shelves of books from the floor right up to the ceiling. And mind you, these are not just wallpaper printed art executions, but real use of props to simulate the theme desired. It all started from Paris where the retail experience centred around the origins of the Left Bank and the concept was later brought globally across the different Rykiel stores. For the A/W 2015 collection, the stores will now feature works from André Saraïva and Daniela Andrier, whom the latter curated an exclusive fragrance for the brand.
In life, we are trained to observe even the most subtle changes in our environment. The evolution of our way of life has induced the way we identify changes in our surroundings and that cause us to be increasingly sensitive towards granular differences. Imagine walking down the same alley every morning only to realize that one of the light bulbs is malfunctioning. As small a change as this might be, don’t be surprised that it has already caught your attention. This Christmas, is a season of joy and celebration. While Bahnhofstrasse in Zurich shall light up in beautiful glitters and alluring visual shopping displays, one of the fashion stores, WE Fashion, has decided to let the public celebrate in a unique yet very touching manner. It is hard to not shed a little tear when I watch the video. We see the fashion outlet having the idea of using customized mannequins with physical disabilities as a form of celebrating Christmas this year. They casted a group of people with physical disabilities and altered the mannequins according to their body structures. “Because who is perfect?”, is the tagline this time. I love how they communicate this idea to the public by sharing joy with the less fortunate ones. This is after all, a season of joy and every one deserves to share that piece of happiness.