Once again, CP+B has blessed us with great creative work. What we are seeing here is an ad for Nokia for their new Windows Phone. We see how the agency transforms the competition by bringing it ‘live’. There is some sort of a relevance here. I see a metaphor which kind of describes the competition between brands, being illustrated to life using the example of a concert or recital. Here we see enthusiastic parents desperately struggling to take pictures with their phones. Their frantic moments got worse when their phones limit the kind of photo quality they need, causing them to rush forward and onward to the stage. We see people stomping on one another, people hanging from the top and even some who would dash under the skirt of another. I actually like how CP+B makes the entire commercial rather entertaining and how their copy “Don’t fight. Switch.” makes so much a great example of ditching the competition by switching.
This might not be new news. But it is fantastic to know that Google is announcing their same-day delivery fray. With ‘Shopping Express’, a new service that’s kicking off in San Franciso Bay Area, you will now be able to sign up into the beta delivery service and the biggest incentive is you would get free, unlimited same-day delivery for six months! Google is currently opening up applications for the beta testers and upon accepting them, shoppers can order goods from Target, Walgreens, Toys R Us, American Eagle, Staples, Office Depot, Blue Bottle Coffee and a local grocery store and toy store. You would be prompted questions like where you intend to deliver your goods to and the type of smartphone platform you prefer to use. This is a clear sign that Google has intentions for Android and iOS as well as the Windows Phone and BlackBerry.