In life, we are trained to observe even the most subtle changes in our environment. The evolution of our way of life has induced the way we identify changes in our surroundings and that cause us to be increasingly sensitive towards granular differences. Imagine walking down the same alley every morning only to realize that one of the light bulbs is malfunctioning. As small a change as this might be, don’t be surprised that it has already caught your attention. This Christmas, is a season of joy and celebration. While Bahnhofstrasse in Zurich shall light up in beautiful glitters and alluring visual shopping displays, one of the fashion stores, WE Fashion, has decided to let the public celebrate in a unique yet very touching manner. It is hard to not shed a little tear when I watch the video. We see the fashion outlet having the idea of using customized mannequins with physical disabilities as a form of celebrating Christmas this year. They casted a group of people with physical disabilities and altered the mannequins according to their body structures. “Because who is perfect?”, is the tagline this time. I love how they communicate this idea to the public by sharing joy with the less fortunate ones. This is after all, a season of joy and every one deserves to share that piece of happiness.
No longer were the rules of winning that easy especially when the prize is a very sought after smartphone. In fact, it is the Samsung S4! As you would imagined, winning something like this would be difficult and extremely challenging. Well, since the new Samsung S4 has got eye and gesture detection features, it is able to tell if you are looking at it. So in order for you to win your prize, you need to stare at it without fail for 60 minutes straight. That’s one hour without leaving that object out of sight! And to make things worse, there would be loads of distractions around you. To dramatize and distract you from winning your prize, be expected to “ignore” outlandish and bizarre events like motor bike crashes, couples squabbling, loud guitarist and even people on fire!
Again, a very good way to promote the phone features using interesting and creative campaigns. Where mobile smartphones are concerned, it is extremely fun and enjoyable to come out with ideas through the angle of smart product positioning. I do hope to see more of such creative campaigns in Singapore too!