Let the hamster do the job!

Another challenging stunt by Volvo Trucks. As it seems, they have been creating very dangerous and challenging tasks lately. Building up their brand equity and delivering the message of it’s supreme functionality as well as durability, Volvo Trucks is really doing quite a bit in their marketing efforts. This video aims to prove the dynamic steering of the Volvo Trucks by using a cute little hamster, Charlie. The hamster is the pilot for this task. Charlie is to drive a 15-tonne truck up the hills. Watch out as there are dangers lurking around the corners. An incredible stunt by Volvo Trucks that has already successfully garnered 2.5 million over views at this time of writing. Amazing.

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