Knowledge vs Wisdom

My student asked what is the difference between knowledge and wisdom?

My answer was:
Where knowledge is the accumulation of information, experiences and deciphered data, wisdom is the ability to understand when to use and how to abandon the acquired knowledge.

Did you see or did you choose not to see that knowledge is important only because it equips u an option to solve but can be detrimental at times for it cripples your brain based on past acquired information?

Fit and healthy

A while back I talked about how technologies can make a difference to our lives. That is, if you allowed it to do so. There are definitely people who embraced change while there are many who are traditional deep down. The place where I worked gave me opportunities to speak to people that uses trackers like fitbit. Patricia Lauder took notice of her Fitbit when it begin to display a peculiar result of her heart rate. It reports an alarmingly high resting heart rate exceeding 140 beats per minute and this caused her to notify 911 immediately. It was later confirmed that there were blood clots in both her lungs and her heart would have to work more in order to balance from the lowered oxygen levels. She was able to get the clots treated and removed within 24hours. Data is important, especially data that can protect our valuable lives.

Make up like a pro

Things happen really fast in a retail environment. While brands continue to inject as much promotions as they can in this cluttered space, consumers are swamped to the point of breaking down. Where then is the effort to build a true relationship with the shoppers? Giving more discounts just makes the brand look cheap while stuffing new product features and collaterals just turn shoppers off literally. So, what are brands missing here? Capitalising the opportunity to engage with technology. Take a look at Make Up For Ever’s NYC Flagship store with their solution to the increasing need for product testing before purchase. Many beauty enthusiasts would love to have a go at the products before making their purchase. The idea here is to use Go Pro camera technology for their make up stations.

The strategic location of the station in the middle of the store attracts customers and intrigues them. While there are Makeup Masters at all the different stations, their role aren’t really to help the customers apply make up. Instead, they assist by customising the shades in the boxes for the respective customer. They provide advice and styling tips to the customers who ultimately  apply and test the products themselves. I love the angle where the brand positions itself at – “Tutorials with a pro – not by a pro”. Marvellous use of technology and brand experience.

The power in short

Brilliant copy is not easily distinguishable. As creatives, we pare through copious amount of work everyday just to get the best copy. But the average people don’t. And that is exactly the problem: clients sometimes allow themselves to get carried away by injecting so much details and unnecessary information in their marketing, resulting in poor traction. The truth is, nobody actually reads long copy. This video tells it all by showing how much it takes just to make people read, even if it means getting freebies. Arguably, it could be how it is done but i do recognise the fact that people barely give a damn especially when they are commuting. This opera house in Stockholm is showing ‘God Disguised’, a lyrical suite in 1940 from Swedish composer Lars-Erik Larsson and lyrics writer Hialmar Gullberg. Folkopearn does this really well with their message for ‘God Disguised’. Let this be a lesson for us to relook at how we should better portray our communications. Even if fortune is to come, it would still need one to be receptive to it. Whether it is disguised or not.

BK Adults meal??

burger-king-adults-meal-hed-2017

Valentine’s day will be and have always been one of the few occasions where marketers can explore different ways to advertise their products and services in the most unusual way ever possible. Burger King’s adult meal takes this to an unprecedented level where their adults only meal actually contains the ingredients for mature audiences. Their adults meal includes:

Theres actually two packs of BK Whopper, french fries, beer and a romantic Adult toy in the meal. No matter how old you are, you will always need to have fun.

“Kids have got their ‘Kid’s Meal.’ But what about grownups? Adults? Shouldn’t they have their own meal too? At least on Valentine’s?”