Continuing my journey into UX

It’s been a while I have updated my blog. I am currently working on multiple projects and what is worth noting is the interest in UX these days. here is a recent idea that I thought of and really wanted to share. It is a case study I worked on over a duration of 3 days. It focuses on the problems people face when it comes to food. Have a good read. It is also now featured on UX Collective. Its a great blog, please go check out other UX writers’ work too!

My UX solution for a better food experience in Singapore

Screen Shot 2018-08-19 at 10.57.34 PM.png

Volkswagen microbus

Missing the vintage Volkswagen van?

Well, good news. The Volkswagen microbus is now officially back and should be an excellent option to the van. What’s even more astounding would be the fact that VW is launching it as an electric model!

Check out more of the microbus here:

http://www.businessinsider.sg/volkswagen-bus-electric-concept-microbus-photos-2017-1/?utm_source=feedly&utm_medium=referral&r=US&IR=T

 

 

 

 

 

Knowledge vs Wisdom

My student asked what is the difference between knowledge and wisdom?

My answer was:
Where knowledge is the accumulation of information, experiences and deciphered data, wisdom is the ability to understand when to use and how to abandon the acquired knowledge.

Did you see or did you choose not to see that knowledge is important only because it equips u an option to solve but can be detrimental at times for it cripples your brain based on past acquired information?

Fit and healthy

A while back I talked about how technologies can make a difference to our lives. That is, if you allowed it to do so. There are definitely people who embraced change while there are many who are traditional deep down. The place where I worked gave me opportunities to speak to people that uses trackers like fitbit. Patricia Lauder took notice of her Fitbit when it begin to display a peculiar result of her heart rate. It reports an alarmingly high resting heart rate exceeding 140 beats per minute and this caused her to notify 911 immediately. It was later confirmed that there were blood clots in both her lungs and her heart would have to work more in order to balance from the lowered oxygen levels. She was able to get the clots treated and removed within 24hours. Data is important, especially data that can protect our valuable lives.

Make up like a pro

Things happen really fast in a retail environment. While brands continue to inject as much promotions as they can in this cluttered space, consumers are swamped to the point of breaking down. Where then is the effort to build a true relationship with the shoppers? Giving more discounts just makes the brand look cheap while stuffing new product features and collaterals just turn shoppers off literally. So, what are brands missing here? Capitalising the opportunity to engage with technology. Take a look at Make Up For Ever’s NYC Flagship store with their solution to the increasing need for product testing before purchase. Many beauty enthusiasts would love to have a go at the products before making their purchase. The idea here is to use Go Pro camera technology for their make up stations.

The strategic location of the station in the middle of the store attracts customers and intrigues them. While there are Makeup Masters at all the different stations, their role aren’t really to help the customers apply make up. Instead, they assist by customising the shades in the boxes for the respective customer. They provide advice and styling tips to the customers who ultimately  apply and test the products themselves. I love the angle where the brand positions itself at – “Tutorials with a pro – not by a pro”. Marvellous use of technology and brand experience.