Check out this concept watch video created by pirelaneuman. I actually kinda like the watch which has a rather sporty look to it. The watch explores beyond a Nokia-Micorosoft feel and positions itself as a standalone watch. It is a SmartWatch and also an awesome gadget that comes along with your Lumia phone and tablet. This concept is developed with the hardware navigation in mind, together with vivid colors, AMOLED screen and of course, a camera which is connected via bluetooth to your main peripheral. According to the designer, the main menu is designed to reduce energy consumption. It offers notification info together with the facade which features traditional watch aesthetics. It gives you the flexibility to customize the color of your choice. I do see the trend in the SmartWatch market and a possibility of it taking off in the near future. This might be a potential market for many tech companies.