Shawn quoted two extremely high profile campaigns that fully mastered the art of integration between online and offline as well as physical and digital. My forte in creative lies in doing integrated marketing campaigns. It has always been my passion to help brands leverage on the existing platforms and with one solid marketing message, create a multi channel marketing campaign. Integrated advertising and marketing places consumers in the center of the entire brand experience. It is so powerful that it can directly influence the purchasing decisions of a consumer.