Special Mannequins

In life, we are trained to observe even the most subtle changes in our environment. The evolution of our way of life has induced the way we identify changes in our surroundings and that cause us to be increasingly sensitive towards granular differences. Imagine walking down the same alley every morning only to realize that one of the light bulbs is malfunctioning. As small a change as this might be, don’t be surprised that it has already caught your attention. This Christmas, is a season of joy and celebration. While Bahnhofstrasse in Zurich shall light up in beautiful glitters and alluring visual shopping displays, one of the fashion stores, WE Fashion, has decided to let the public celebrate in a unique yet very touching manner. It is hard to not shed a little tear when I watch the video. We see the fashion outlet having the idea of using customized mannequins with physical disabilities as a form of celebrating Christmas this year. They casted a group of people with physical disabilities and altered the mannequins according to their body structures. “Because who is perfect?”, is the tagline this time. I love how they communicate this idea to the public by sharing joy with the less fortunate ones. This is after all, a season of joy and every one deserves to share that piece of happiness.

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